Book Review: Give First By Brad Feld

I recently had the privilege of reading an advance copy of Brad Feld’s excellent new book Give First: The Power of Mentorship and loved it.

Why a book on mentorship?

Give First is foremost a guide on how to be an effective mentor. As a co-founder of Techstars, Feld shares origin stories (including a fun anecdote about how a random 15-minute meeting with David Cohen in 2006 led to the founding of Techstars).

As a former (and maybe future?) resident of Boulder, CO, I love how intimate the stories are, many of which are from Boulder. I also appreciate how Feld shares deeply moving stories about mentors in his life who have become peers, like his mentor Len Fassler, who taught him invaluable business and life lessons. “Suit up. They can’t kill you, and they can’t eat you. We’ll get through it,” is one of my favorite lines in the book. Something for us all to remember when the startup world feels challenging.

The book explores the Techstars Mentor Manifesto which David Cohen created in 2011 after running multiple Techstars accelerator programs and working with hundreds of mentors. (Note: Techstars now supports thousands of founders worldwide with thousands of mentors. I am honored to be one of them! Apparently, according to the book, more than 20,000 people list “Techstars Mentor” on their LinkedIn profiles.)

The book explains how the “Give First” philosophy—giving without expectation of specific returns—is essential to building a thriving startup ecosystem. Moving away from transactional interactions toward relationship-building has benefited me personally, and I’ve seen it change lives. Feld has invested deeply in the Boulder community and supported me personally (my book Lead Upwards was published by Wiley thanks to Feld; we share an editor and he made the intro). He has also supported my first book and the tech inclusion meetup I founded in Boulder, Flatirons Tech, back in 2013. My story is also the story of thousands of others who have been touched by Feld’s “Give First” philosophy.

The Give First philosophy encourages us to contribute time, resources, and expertise without expecting immediate returns. Something Feld shares in the book is that this goes beyond the “Pay it Forward” mentality, showing you how to adopt a continuous, optimistic, and empathetic mindset in your professional life. As Feld defines it in the book, “Give First means being willing to put energy into a relationship or a system without defining the transactional parameters.”

The book also addresses navigating the challenges of Give First, including avoiding burnout and setting appropriate boundaries. It concludes with a section on “Entrepreneurial Tzedakah,” connecting the Give First philosophy to philanthropic giving through initiatives like Pledge 1% and the Techstars Foundation.

Give First feels empowering, necessary, and right. Regardless of whether you consider yourself or plan to become a “mentor,” the philosophy is pretty life-changing and can be beneficial for anyone (even beyond the startup ecosystem). Pre-order your copy.

Note: I’ve been honored to mentor multiple companies as a Lead Mentor in the Techstars Workforce Development Accelerator, including two in the current cohort. Catch Brad Feld’s Give First book launch at the accelerator Demo Day on June 5th. RSVP details here.

Join Us For Boulder Startup Week 2021

While it seems like both a lifetime and no time at all since the first all-virtual Boulder Startup Week in 2020, I am excited to share that I have the privilege of being the marketing track captain for Boulder Startup Week 2021. It is an honor to support the vibrant Boulder startup ecosystem, especially during a time that has been challenging for so many. The theme this year is resilience, and our spotlight marketing event will focus on the role that marketing plays in driving revenue for today’s cloud companies.

Boulder Startup Week 2021 Event: Marketing = Revenue

A panel of marketing leaders from the startup ecosystem including Carly Brantz, CMO of DigitalOcean, Cate Lochead, CMO of JumpCloud, Lizelle van Vuuren, CMO of Undock, Olivia Omega, Strategist at Wallace Marketing Group, and I will discuss the topic of how marketing contributes to pipeline and revenue. This event is aimed at those who want to align marketing, sales, product, and customer success teams, understand how to take a revenue marketing approach and the role that data and account-based marketing play in successful go-to-market programs.

Watch the recording

Join Us For Boulder Startup Week 2020

Life has changed a lot in the past few months. In personal news, I moved back to Boulder late last year, and am thrilled to share I recently started a new role as the head of marketing at Intricately, the leading provider of product adoption, usage, and spend intelligence for cloud sales and marketing teams.

While this is a time of hardship for so many in our community in Boulder and beyond, I’m inspired by the resilience of the Boulder Startup Week team, who have been working hard to ensure the success of this year’s online-only festival. A special shout-out to Ben Travis, who runs the Boulder Marketing Meetup, and Rendl Clark, Director of Boulder Startup Week, for their amazing organizing efforts!

I’m looking forward to hosting two events (all-remote!) during this year’s Boulder Startup Week:

BSW ’20 Panel discussion: How To Grow Your Startup Marketing Career 

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A panel of marketing leaders from the startup ecosystem (Rachel BeiselSimone Johnson, and Victoria Stitt, MBA. ) will discuss the topic of how marketers can level up and achieve their goals along their startup career path. Watch the Recording

BSW ’20 Film Screening: Chasing Unicorns (“Ükssarvik”) 

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One of the most successful Estonian movies of 2019, Chasing Unicorns is a semi-satirical narrative feature about a female founder trying to make it a male-dominated tech world, from Estonia to Silicon Valley. RSVP to join us

Why an Estonian startup film? After traveling to Tallinn, Estonia in February, I was inspired by Estonia’s thriving startup ecosystem, including their innovative e-residency program. After watching the satirical Estonian startup film Chasing Unicorns, I reached out to the filmmakers Tõnu Hiielaid and Rain Rannu about the possibility of sharing the film with our Boulder startup community. Several months later, we’re partnering to host a virtual film screening during this year’s BSW. While Tallinn and Boulder are distant, I’m grateful for this opportunity to connect our startup communities through the film.

Looking forward to seeing folks (virtually) at BSW! For those interested, consider supporting Colorado’s COVID Relief Fund.