Lead Upwards Book


In Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams, learn how to maximize your impact and deliver results in a startup leadership role. Get insights into how to prepare for, earn, and succeed in an executive role at a startup company.

The book describes every step on the way to realizing your goals—and the goals of your startup—as you navigate the gap between a management role and the executive team. It covers what to do in your first 90 days, how to build and sustain a healthy team culture, and the art of communicating results to your leadership team and board. You’ll also learn:

  • How to manage the challenges posed by leading a remote, distributed, or hybrid team
  • Management strategies based on inclusive and diverse teambuilding, alignment with business objectives, and inspirational leadership
  • Effective ways to level up your skills and stay current as your company grows

Written for current and aspiring executives at startup firms, Lead Upwards is also a guide for startup board members, founders, funders, and managers seeking a singularly insightful discussion of business leadership. Order now

Praise for Lead Upwards

“With all of the books out there for startup founders, few resources exist for startup contributors. Lead Upwards is a comprehensive, generous guide for making an impact at a tech startup from a joiner’s perspective. A must-read for those new to startups or interested in growing their careers.”

―Brad Feld, Partner, Foundry Group; Co-founder, Techstars

“A practical, approachable guidebook for the new and seasoned startup professional who wants to lead, regardless of their title.”

 ―Nir Eyal, Author of Hooked and Indistractable

“Lead Upwards is a refreshing resource for startup leaders who want to lead from within startups and make a positive impact on the entrepreneurial ecosystem. Brown provides a solid and comprehensive guide for success for emerging executive talent. A must-read for anyone who aspires to take their leadership skill to the next level.”

―Susanne Tedrick Author of Women of Color in Tech: A Blueprint for Inspiring and Mentoring The Next Generation of Technology Innovators

“Founders: make your startup leaders read this book! Lead Upwards makes a clear case for investing in the next generation of startup leaders to drive impact.”

―Nick Mehta, CEO of Gainsight and co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

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