I work with Customer Success-driven B2B software companies to develop and execute creative inbound marketing campaigns that attract, engage and convert visitors into fans and customers, as well as campaigns that keep customers engaged throughout the Customer Lifecycle to drive adoption, retention and Customer Lifetime Value (CLTV). I am currently Director of Marketing at ServiceRocket, which helps fast-growing software companies help their customers get the most out of their software through training, implementation and support.
At ServiceRocket, I drive customer acquisition and foster customer growth throughout the lifecycle through digital channels. I manage customer marketing, social media, public relations, and communications for the company. I amplify the company’s brand through its recruitment efforts, leading campaigns to attract diverse talent globally across the four countries in which the company operates.
I launched and co-host Helping Sells Radio, a podcast about software adoption and helping customers discover, adopt and thrive using your software.
In 2014, I founded Flatirons Tech, a LGBTQ diversity- and inclusion-focused tech meetup based in Boulder, CO. Flatirons Tech works with local startups and organizations to put on events that promote inclusion in tech throughout the Front Range and beyond. I currently sit on the National Center For Women & Information Technology (NCWIT) Affinity Group Alliance (AGA) representing Flatirons Tech. I am a member of the Boulder Startup Week events committee, working with local organizations to put on on diversity and inclusivity-themed events at the annual festival drawing tens of thousands of entrepreneurs and startup enthusiasts from around the world.
In 2015, I created and executed the marketing strategies for three self-funded B2B SaaS startups that were each rapidly acquired that same year. In 2016, I was also named to Amity’s “Customer Success A-List” and included in Search Engine Journal’s list of 100 Amazing Women Marketers to Follow on Twitter. I launched and currently co-host ServiceRocket’s popular Helping Sells Radio podcast, which made the iTunes “New and Notable” and “What’s Hot” lists in the Technology category in 2016. In May 2015, May 2016 and again in April 2017, I received the Top 100 Customer Success Influencer Award from MindTouch. In July 2017, I was named a Top 75 SaaS Influencer by Tenfold. In August 2017, I was named Top 40 Customer Success Influencer by Tenfold. In September 2017, I was named a Top 200 Content Experience Strategist 2017 by Mindtouch.
Here is my LinkedIn account, which contains my resume, recommendations from clients and businesses with whom I’ve worked, and my credentials.
To connect, please e-mail me: SarahBrownMarketing [at] Gmail [dot] com.