For the past few years I’ve specialized in digital marketing consulting for B2B SaaS companies. I’ve really enjoyed helping my clients build out their marketing programs to reach their target markets. I’ve helped bootstrapped and VC-funded startups define their positioning, increase their brand awareness and thought leadership in their niche, and generate increased leads and sales. I’ve learned so much. And, perhaps most importantly, I’ve also had the privilege of working with some phenomenal people and teams.
A Series of Client Acquisitions
One of my clients, a Google Ventures-backed veteran in the SEM space, famously shuttered this year. But most of my clients, I’m pleased to say, have wildly succeeded this year. Among this list of successes included three acquisitions: Learndot, a Customer Education platform for Customer Success business sold to ServiceRocket in January 2015; Taxify (part of ShipCompliant), a Boulder, CO-based B2B tax automation SaaS was acquired by Sovos Compliance in April; and, most recently, Frontleaf, a Customer Success analytics platform was acquired by Zuora in May to become their Z-Insights product line.
Joining ServiceRocket As Senior Manager of Growth Marketing
I had loved working with the Learndot team. I did some of the best work of my career at that point with founder Paul Lambert and the Learndot crew. One month after the Learndot acquisition (February 2015), ServiceRocket hired me to consult with them on a part-time basis to help promote Learndot, and we quickly ramped up to a full-time consulting engagement. In retrospect, my work with ServiceRocket was a bit like falling in love–slowly at first, but then all at once. I hadn’t realized it, but even before I was consulting with ServiceRocket full-time, I was thinking about them and our work together constantly, reflecting often on the amazing team with whom I was working and the really interesting and creative projects we were working on.
I truly believe in ServiceRocket’s mission, leadership, values, and culture, driven by extraordinary CEO Robert Castaneda. ServiceRocket enables Customer Success for software companies and their enterprise customers through training, support and utilization. When ServiceRocket invited me to join the team as a full-time employee as Senior Manager of Growth Marketing, it was a dream come true. My work as a growth marketer is a fun and challenging blend of content, PR, social media, and demand generation, and is truly further extension of all of the work I’ve been doing in the Customer Success world all along. The team is led by VP of Marketing Colleen Blake, an award-winning Silicon Valley Woman of Influence and incredibly talented marketer and leader. I feel honored to work with and learn from her and the rest of the talented ServiceRocket team every day.
I’m so incredibly proud of my amazing clients who have “leveled up” in big ways this year, as well as the small but meaningful roles I got to play in their successes. I’m also prouder than I can express to be a full-time Rocketeer! I am still learning constantly every day, especially from leaders in our field who inspire me, and I look forward to continuing on that journey and creating valuable marketing experiences and content for ServiceRocket customers and the Customer Success industry. I plan to continue blogging here to share insights, news and ideas from the world of customer training, Customer Success and SaaS marketing. I hope you’ll stay connected and continue growing with me on this journey in the membership economy.
Thanks for reading. Sarah