I’m proud to be co-host of a new technology podcast called Helping Sells Radio. Helping Sells Radio is a podcast about helping customers discover, adopt, and thrive using your software. In the inaugural episode of Helping Sells Radio, my co-host Bill Cushard and I talk about what Helping Sells Radio is, why we are doing a podcast, and what listeners can expect in upcoming episodes.
There are a lot of technology podcasts, but none that specifically address the topic of helping enterprise customers buy, adopt, and get the most out of the software they use. Even more specifically, there isn’t a podcast that talks about how this idea of helping customers, without expectation of reciprocation can actually help both customers and software vendors (or anyone that sells anything for that matter).
Helping sells can be summed up by looking at many of the areas in business where helping sells can help people thrive.
- In Marketing: Create marketing that educates people to help them make a decision.
- In Sales: Sales that challenges and helps prospects. Help prospects improve their own businesses.
- In Consulting: Geoffrey Moore described it this way: Strategic acts of generosity.
- In Customer Success: It is not about the renewal. It is about helping customers do their jobs better or otherwise achieve a desired outcome.
- In Training: Not just teaching features, but education people on a new way of working.
- In Support: Proactively helping customers with things they have not even asked about yet. Anticipating their needs and addressing those, but customers think to ask.
We plan for show guests in all of those areas to discuss their particular helping sells approach to technology and business. In our first few episodes, we talked to experts from Optimizely, Gainsight, Evernote, Zuora and more.
We’re also proud to announce that our podcast Helping Sells Radio currently ranks under “New and Noteworthy” for the categories of “Technology” and “Tech News” in iTunes! Thanks to everyone for listening and helping the show top the charts!