A while back, I reviewed the wonderful service Bidsketch, a tool for creating successful, highly professional bids. Today, I’m thrilled to post an interview with Bidsketch founder Ruben Gamez. While working full-time as a software developer, Ruben harnessed psychology principles to build tools to help create bids to close seven- and eight-figure deals. Ruben eventually built Bidsketch as a premium tool to help take the pain away from the proposal process, and turned it into a full-time business. Ruben answered my questions about how he got started, why Bidsketch is so cool, and what he’s learned in the process of building his successful company.
Sarah Brown: Why and when did you start Bidsketch? Was it a sudden decision or had you been thinking about it for a while?
Ruben Gamez: I was working full time when I started Bidsketch. A friend of mine asked me about web design proposals. He had never written one and was about to go to his first client meeting. I searched for templates online and found a product that allowed web designers to create proposals. Unfortunately, it was an old-school downloadable software plugin for MS Word. I couldn’t find anything that was web based so I decided to build it myself after doing some keyword research to measure demand.
Sarah: My blog focuses on b2b digital marketing news and insights. Why should marketers use Bidsketch to help get clients?
Ruben: Customers tend to use Bidsketch to cut down on the time it takes to create proposals and help them land more clients. We build Bidsketch with those things in mind. Of course, it’s not a great fit for all businesses, but if you’re creating client proposals (instead of product proposals), I think it’s worth checking out.
Sarah: Is your team made up of contractors? If so, have any of them applied through Bidsketch?
Ruben: Most of the people that I work with are technically contractors (and one full time employee), though I treat everyone like they’re part of the team — because they are. I’ve actually worked with several people that first started out as Bidsketch customers. Often, I’ll get into conversations with customers and sometimes that results in us working together on important projects.
Sarah: How do different types of freelancers/agencies/etc. use Bidsketch differently?
Ruben: Freelancers generally tend to send out less proposals than Agencies. So often they’ll use it in batches — heavily for a month and lightly for a couple of months after that. Some agencies send out proposals on a daily basis so there’s a major need to collaborate and cut down on the time it takes to write them. In all cases, they benefit from the online features like electronic signatures and instant notifications when a proposal is viewed.
Sarah: What’s the best success story you’ve ever had from a Bidsketch customer?
Ruben: There have been some great success stories, but my favorite is a customer that used it to close his first million dollar deal. He emailed me and was very excited and mentioned how Bidsketch helped him close the deal. It’s great to know that people are paying a few dollars a month and are closing deals in the tens (or hundreds) of thousands. I love that.
There have been some great success stories, but my favorite is a customer that used it to close his first million dollar deal. – Ruben Gamez, Founder of Bidsketch
Sarah: How has being a part of Bidsketch changed you as a person?
Ruben: That’s a good question. I think I’ve always had the attributes that I have now; the biggest change is in how I get to spend my time. Nowadays I spend my time working on things I love, and get to spend a lot more time with my family. My schedule is much more flexible than when I worked for someone else.
Sarah: Do you have any life philosophies or strategies that motivate you?
Ruben: I think the biggest thing for me has been to stay focused. New opportunities come up all the time. That’s why many of my competitors have gone out of business. They get distracted and start doing something else then wonder why their business suffers. This works for pretty much anything that you want to get really good at: Stay focused and take massive action, and you’ll get there.
Sarah: Where do you currently live, and are you active in your local tech community?
Ruben: Right now I live in Spokane, WA. There’s not much going on as far as tech is concerned here. That said, I do go to tech conferences and have a couple of mastermind groups that helps me stay connected. We’re also going to be moving to the Seattle or Portland area soon.
Sarah: Anything else you’d love to share?
Ruben: Since we’re on a blog that focuses on b2b marketing, readers might be interested in checking our free eBook that goes over several simple marketing tactics that will help them get more clients.
Thanks again to Ruben Gamez of Bidsketch for taking the time to share his insights! If you haven’t already, definitely check out Bidsketch and see if it’s right for helping your business. Follow Ruben Gamez on Twitter: @earthlingworks.